When a company faces a financial crisis—red numbers, falling margins, negative cash flow—it is tempting to often jump to the easy fixes: cost cuts, price hikes, or chasing volume. But if a company is in a true financial crisis, the core problem is rarely the unit economics. Focusing solely on the P&L treats the symptom, not the disease.  Sustainable recovery requires moving beyond the spreadsheet to diagnose the true root cause: an underlying rot that cascades from two non-fi